Global bakery industry facing identity crisis

The global bakery industry is facing "a crisis of identity," with two opposing forces driving the industry, according to recent report by Euromonitor International.
"On the one hand, consumers are demanding innovative products that produce indulgence and can be eaten as treats, while on the other they may perceive bakery products as unhealthy and demand items less laden with salt and fat," adds the report posted on MarketResearchWorld.net.
Bakery manufacturers "face the challenge of how to satisfy such divergent consumer demands," Euromonitor adds, Regionally, Asia Pacific appears insatiable in its demand for bakery products, primarily due to growing consumption in China but also increasing in India, the report says.

Euromonitor says continued product development has allowed the bakery industry "to capitalize on the global convenience and snacking trends." Profitability and functionality remain key themes, and snacking breads, wraps, sandwich pockets and other products "have galvanized the industry." As consumers become increasingly globalized, a growing variety of packaged ethnic bread products are also becoming available, it adds.