Blowout Bar: A Makati-based hair salon that provides blow-drying services only.
Inside some of the busiest salons in the United States, you won't see a pair of scissors or a bottle of hair dye. What you will see, however, are women arriving at these salons as early as seven in the morning, clad in corporate attire and clutching their cups of coffee. A quick shampoo and blowout later, these ladies are ready to take on the workday with their hair styled to perfection.
This American concept of no colors, no cuts, and just blowouts is what Michael Arroyo, 33, and Kristina Picar, 28, have replicated in Makati City. In fact, Blowout Bar is the first of its kind in the Philippines. It came to reality with a P 1-million investment and around a year's worth of hard work and commitment.
"In 2010, we saw this concept of blowout bars becoming popular in the States, and I had this Eureka! moment to bring it back home. There's always a risk in any business, and the cool thing is we would bring something new to the Philippines-we didn't want to be a "me too' business," says Arroyo.
With its mint green and white interiors, sleek bar and modern furniture, Blowout Bas has an inviting and lively atmosphere. In connection with its bar theme, the blowouts are named after alcoholic beverages. For P350 per blowout (regardless of hair length), women can select from best-selling Flirtini for a Victoria's Secret model hairstyle, the Lond Island for a sleek and straight style, and Malibu Rum if casual waves are your preference, or the Cherry Bombshell for a culred and polished look.
Meanwhile, bureaucratic hurdles are discouraging the duo from adding actual alcoholic beverages to the menu. "As we all know in the Philippines, especially in Makati, it's difficult to get permit to sell and serve alcoholic drinks," adds Arroyo.
Having been open for months, the duo would like to improve their system, branding and costumer experience. "We want to blow-dry to be synonymous with our brand, "says Picar. "We also want to venture into franchising in the long run.We're trying to make this place more fun for girls, that's why this place doesn't look or feel like a salon."
Source: Entrepreneur Magazine
Inside some of the busiest salons in the United States, you won't see a pair of scissors or a bottle of hair dye. What you will see, however, are women arriving at these salons as early as seven in the morning, clad in corporate attire and clutching their cups of coffee. A quick shampoo and blowout later, these ladies are ready to take on the workday with their hair styled to perfection.
This American concept of no colors, no cuts, and just blowouts is what Michael Arroyo, 33, and Kristina Picar, 28, have replicated in Makati City. In fact, Blowout Bar is the first of its kind in the Philippines. It came to reality with a P 1-million investment and around a year's worth of hard work and commitment.
"In 2010, we saw this concept of blowout bars becoming popular in the States, and I had this Eureka! moment to bring it back home. There's always a risk in any business, and the cool thing is we would bring something new to the Philippines-we didn't want to be a "me too' business," says Arroyo.
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Meanwhile, bureaucratic hurdles are discouraging the duo from adding actual alcoholic beverages to the menu. "As we all know in the Philippines, especially in Makati, it's difficult to get permit to sell and serve alcoholic drinks," adds Arroyo.
Having been open for months, the duo would like to improve their system, branding and costumer experience. "We want to blow-dry to be synonymous with our brand, "says Picar. "We also want to venture into franchising in the long run.We're trying to make this place more fun for girls, that's why this place doesn't look or feel like a salon."
Source: Entrepreneur Magazine
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