This isn't about figuring out who to pitch to or what to wear to the pitch meeting or how to follow up on the pitch. This isn't any part of the "sales tunnel"(mainly because I have no idea how you get to the sales tunnel or how long it takes to get through it or whether or not you can get reception in there). This is about the message you get across in 15 or 30 seconds that is the pitch.
Which is very simple thing, really. Because there are only two kinds of pitches: those you believe in and those you don't believe in.
Here's how to pitch an idea you don't believe in:
1. Stifle the urge to weep at what you've become; a person who is pitching some idea he or she doesn't believe in.
2. Try not to say "um" too many times.
Here's how to pitch an idea you believe in:
Talk. I'm a magazine editor, and much of my job involves pitching- either receiving pitches from writers or pitching ideas to my boss. The problem with most pitches I receive
Which is very simple thing, really. Because there are only two kinds of pitches: those you believe in and those you don't believe in.
Here's how to pitch an idea you don't believe in:
1. Stifle the urge to weep at what you've become; a person who is pitching some idea he or she doesn't believe in.
2. Try not to say "um" too many times.
Here's how to pitch an idea you believe in:
Talk. I'm a magazine editor, and much of my job involves pitching- either receiving pitches from writers or pitching ideas to my boss. The problem with most pitches I receive
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