How to make the customer's buying experience worthwhile

Good customer experiences are created when buyers believe what they purchased are;

1. Useful (deliver value)
2. Usable (make it easy to find and engage with the value)
3. Enjoyable (emotionally engaging so that people want to use them)

All these are a function of your customers' perception, and happen across many time frames, including the lifetime of customers' relationship with a company, a set of interactions that may take days or weeks to complete a single goal, and individual interactions.