If you have already established a store or grocery, and you have your personnel assigned to different areas. Now, you have to check these matters, because they will improve sales and customers access to different products offered in your grocery.
Here they are;
Here they are;
- Space Management. You have to ease the flow of people walking inside your store and searching for merchandise. If all the needed items are arranged on only one or two shelves, then shoppers will cluster in that area. Spread the items around the store so people will move around. Think like customer when you are organizing merchandise. "Don't put mustard in the seasonings section simply because it's made by a company that manufactures seasoning. Put mustard beside the ketchup bottles because people who typically use ketchup also use mustard," You may also want to place new brand of juice beside a popular sandwich spread brand, so customer will notice the new item. A grocery usually has over the counter section. Here, you can place items that are either high in value or require sales people to dispense them. Examples include infant formula milk, personal hygiene products, and liquor. "When customer buys milk, he may not know which one to buy, and therefore wants to ask question about the products.
- Pricing. Price items according to their categories-you cannot put the same profit on all kinds of items. Offer some products at lower than the competition's; this is one way to attract customers into your store. Once they are in your store, it is likely that they would buy more goods from you. Fast moving consumer goods (FMCG), or items that people often buy, should not be sold at prices higher than the competition's. Allow 2 to 3 percent mark-up on (FMCG). Items not considered daily essentials could be priced higher. You can add even bigger margin for imported items. Some stores impose a 15 to 20 percent mark-up on their goods, but people still buy from them because of additional value and conveniences the grocery gives them. People are willing to pay a premium price for premium service-wider aisle, brighter lighting, cooler air conditioning, and convenient and abundant parking. Remember, competition always checking us, if you price your product outside the market, you stand to lose your market.
- Inventory. To mange cash flow, a grocery store owner should be able to control the flow of inventory. Which items do you buy and how much are questions you need to answer. Every grocery owner must have a good purchasing system and ensure that goods arrive on time. If your stocks of basic items are low, shoppers will complain and may not come back. However, if you overstock, this will tie down your money to pay suppliers. If your cash position is not liquid, you will not be able to pay your suppliers. And you will run out of merchandise to sell.
Source: Entrepreneur Magazine
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