Tips on Marketing and Promotions

If you have your product, the problem is how to promote and market it to have more profit and income. We show you some ways, but make your own way.

• Create great experience. "If you do not build a great experience, costumers tell each other about that. Word of mouth is very powerful."

     -Jeff Bezos, founder of Amazon.com

• Let costumers feel your product. "Put the product into the costumer's hand. It will speak for itself if it's something of quality."

     -Estee Lauder, cosmetics pioneer

• Too much advertising can be counterproductive. "If we were to market the restaurant to the hilt, it would become ordinary... We are using our website simply to answer the questions of prospective costumers about our menu and location."

     -Elbert Cuenca, owner of Elbert's Steak Room

• Manage your brand aggressively, especially in your home turf. "We knew they (competition) were coming sooner or later because Bicol is such a big market. At first, we were confident that our longstanding presence in the market would be enough to counter them. But then our sales dropped and we realize we need to change fast."

    -Carlo Buenaflor, general manager of Bigg's Diner, which offered servings at slight higher prices to distance itself from it competitors.

• Build on personal connections. "Our company feels a strong sense of pride whenever potential franchisees explain their reasons choosing Goldilocks. Some of them go to great lengths telling family stories, recalling childhood memories, describing an unforgettable birthday cake. It's a constant reminder to us of how Goldilocks has touched the lives of Filipinos and how much Goldilocks has become a part of Filipino culture."

    -Lin Deres, franchise relations manager of Goldilocks Bakeshop

• Build on the relationship brands have with your customers. "Our customers is first in our minds. From program execution to offerings, the campaign should be chiefly beneficial to our customers. by making our business relevant to them, we are able to build trust, credibility and lasting relationship." 

     -Jimmy Thai, co-founder of the Primer Group, which markets multiple brands in the philippines and Southeast Asia

• Work with the Web. "Internet visibility is key in my business, so when anybody searches for Filipino food or goods on the Web. I want my company's name to pop out of the search engine first. I accomplished that by doing brand management, by getting our name out there, and by establishing a good reputation."

     -Jovel Cipriano, founder of Pinoydelikasi.com

• Be an advocate. "Our vision has always been to showcase Philippine coffee. But now that coffee consumption by Filipino consumers has grown very substantially, there's a great need to also showcase how we can increase the production of coffee to address this growing consumption. We are doing this by holding production seminars that basically show coffee farming as a lucrative investment opportunity."

     -Pacita "Chit" Juan, Philippine Coffee Board President and Co-founder of local coffee chain.

• Build community. "What make eBay, is the community. It's buyers and sellers coming together and forming a marketplace."

     -Pierre Omidyar, eBay founder

• Insist on quality. "Give them quality. That's the best kind of advertising in the world."

      -Milton Hershey, chocolate empire builder

Picture source: http://www.catalystmarketers.com/