Steps to Defining Your Niche Market

There are two basic markets you can sell to: consumer and business. These divisions are fairly obvious. For example, if you're selling women’s clothing from a retail store, your target market is consumers; if you're selling office supplies, your target market is businesses (this is referred to as “B2B” sales). In some cases—for example, if you run a printing business—you may be marketing to both businesses and individuals.

No business—particularly a small one—can be all things to all people. The more narrowly you can define your target market, the better. This process is known as creating a niche and is key to success for even the biggest companies. Walmart and Tiffany are both retailers, but they have very different niches: Walmart caters to bargain-minded shoppers, while Tiffany appeals

Tips for Using Premiums

Here is one way to reward client or customers. Analyze their needs before offering something for them;

• Don't give away the same thing you sell. In most cases, this is a bad practice because it devalues your merchandise or services.
• Offer premiums that people want for themselves. Even if you've in the business-to-business marketing environment, it's best

Tips on Marketing and Promotions

If you have your product, the problem is how to promote and market it to have more profit and income. We show you some ways, but make your own way.

• Create great experience. "If you do not build a great experience, costumers tell each other about that. Word of mouth is very powerful."

     -Jeff Bezos, founder of Amazon.com

• Let costumers feel your product. "Put the product into the costumer's hand. It will speak for itself if it's something of quality."

     -Estee Lauder, cosmetics pioneer

• Too much advertising can be counterproductive. "If we were to market the restaurant to the hilt, it would become ordinary... We are using our website simply to answer the questions of prospective costumers about our menu and location."

     -Elbert Cuenca, owner of Elbert's Steak Room

DMD DRIVE INN and RESTAURANT

Amaronan, Umingan- Just recently, a restaurant and drive inn was put up along the provincial road connecting the municipality of San Quintin and Umingan. It was a very nice place to eat and sleep. It is located near the rice field on west and north side, on the east side is a nice view beholding the Sierra Madre mountains.
Travelers coming from Isabela going to Baguio may just drop to eat and sleep. They are preparing delicious food that will entice the pleasure of eating. Their specialty are bulalo and goto, they prepare other foods for different taste. Their wide and safety parking space can accommodate large number of customers. They are also accepting birthday, baptismal, and parties to be cater. They are open 24hours.

The DMR Drive Inn and Restaurant