Here is one way to reward client or customers. Analyze their needs before offering something for them;
- Don't give away the same thing you sell. In most cases, this is a bad practice because it devalues your merchandise or services.
- Offer premiums that people want for themselves. Even if you've in the business-to-business marketing environment, it's best to offer a luxury personal use item.
- Give away things people want but rarely buy for themselves. I've found that people will often buy something as a premium that they ordinarily would never buy on its own.
- Make the premium relevant to your offer or to your customers or clients.
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