In the minds of most people, C.O.D stands for "cash on delivery," but in the world of prospecting, C.O.D. has an entirely different meaning. The C stands for "communication." Every time you communicate with anybody who remotely resembles a prospect or one who might know a prospect, in some way you communicate the business you are in and your interest in sharing the excitement of what you have to offer to the prospects.
The O stands for "observation." You
watch and listen to what's going on around you, whether it's in an elevator, on a bus, in a crowded store, at a club or social gathering.
The D stands for "dedication." You need to be dedicated to the concept of making the contacts and getting those references.
Let's do a more detailed analysis of C.O.D. and see what we can learn about finding more prospects.
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