What is Prospecting

  What is prospect? A prospect is an individual or a group capable of making the decision on the product or
services the salesperson is selling. There is obviously a difference between a "prospect" and a "suspect." A "suspect" is the name that could be prospect, so the name offers hope. But unless that hope has solid foundation, you have only a suspect. A "prospect" has a need for the product, a possible desire to own that product, and the financial capacity to implement
that decision. You "spend" time with suspects; you "invest" time with prospects.