The reason very few speakers ever become top performers in Group Presentation Marketing, why very few salespeople become high performer in their fields, is because they avoid putting themselves totally on the line for instant, measurable results. In the business of selling, the most significant sales are made after the seventh or eight call-back to the customer or client. I say this has a lot more to do with the salesperson than with the customer. It is the salesperson's reluctance to push for definite results that causes this statistic.
Most salespeople like to make themselves feel good by having a lot of "almost persuaded" prospects they've working on and calling back. But it is better to have the "no" than a maybe. It is better to know where to stand quickly as possible, so that you can
