How to Close the Difficult Sale with A Very Desirable Premium

  For many years, the direct selling companies in the home security and fire alarm systems businesses have

relied on desirable premiums. Although everybody needs and should have a fire alarm system in their home, nobody wants one, and so it is a difficult sale. Typically, these companies will offer a beautiful set of crystal and dinnerware, or a gorgeous collection of jewelry, or an all-expenses-paid vacation as the free bonus gift to close the sale. This lets the buyers
get something they really want while doing the right thing and purchasing something they really need. The gift may very well be something they would never buy for themselves, but they love the opportunity of getting it "free."