People looking for apparel online appear to be increasingly influenced by the product videos they watch when deciding to make a purchase, says market research firm eMarketer.com.
Citing a study conducted by Google and digital intelligence provider Compete, eMarketer.com says four in 10 online shoppers visited a store or retailer website as a result watching apparel videos online.
It says customer testimonials and reviews are the most commonly watched videos and consumer-generated videos are not far behind.
Google and Compete's study also indicates online shoppers are giving time and consideration to video ads while shopping for apparel online. eMarketer.com says.
Quoting Russ Somers, vice president of marketing at video solutions provider Invado, eMarketer.com says video distribution is a big opportunity for apparel brands, particularly on product and brand pages. "Video is an asset that a retailer can use in many places-on the site, social and mobile channels, in-store and e-mail," Somers says in a report.
Citing a study conducted by Google and digital intelligence provider Compete, eMarketer.com says four in 10 online shoppers visited a store or retailer website as a result watching apparel videos online.
It says customer testimonials and reviews are the most commonly watched videos and consumer-generated videos are not far behind.
Google and Compete's study also indicates online shoppers are giving time and consideration to video ads while shopping for apparel online. eMarketer.com says.
Quoting Russ Somers, vice president of marketing at video solutions provider Invado, eMarketer.com says video distribution is a big opportunity for apparel brands, particularly on product and brand pages. "Video is an asset that a retailer can use in many places-on the site, social and mobile channels, in-store and e-mail," Somers says in a report.
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