Essential Rules for Using Social Media for Business

First, as a small businesses often have no budget to create their own websites, setting up accounts and fan pages on social networking sites (SNS) is a quicker, more practical way to reach potential clients.
Second, people are increasingly putting their trust on peers and family and less on traditional advertising for must by products and must-try services. And yes, a very good way to reach family and friends is through social media. With a good offering a small business can fight it out with big players as long as it keeps its
consumers satisfied.
10 Things you must remember when using SNS for your business.

1. Don't attempt to please everybody. Your business either deals with another business (business-to-business, or B2B), or serves consumers directly (B2B). You must therefore have a deep

Business perfect location: Points to consider

Some questions to consider and study in choosing business locations,

1. Is the facility located in an area zoned for your type of business?
   
2. Is the facility large enough for your business? Does it offer room for all the retail, office, storage or workroom space you need?
3. Does it meet your layout requirements?
4. Does the building need any repairs?
5. Do the existing utilities-lighting, heating and cooling-meet your needs, or will you have to do any rewiring or plumbing work? Is ventilation adequate?
6. Are the lease terms and rent favorable?
7. Is the location convenient to where you live?
8. Can you find a number of qualified employees in the area in which the facility is located?

What to look for in a Franchise brand

Here are some of the things that you should consider;

1. The demand for the product or service and its growth potentials. One way to gauge the
   
   demand for the product or service being offered is to talk to existing franchisers.
2. Competition. Check out the competition, and see if the company has a decisive edge over its rivals in terms of product quality and the ability to reach out to its target market.
3. Brand recognition. A respected brand usually has its loyal, captive market that guarantees good returns on investment if managed well.
4. Affordability. A franchise, although already highly successful, must remain affordable for a prospective franchise to pay for the costs of opening a new outlet, or a number outlets depending on the pertinent provisions of franchise agreement.
5. Experience and credibility. It is important that a franchisor has an established track record that

Micro-entrepreneurship

Not having enough capital is often the reason for not starting a business; after all, it takes money to make money. Why not start small and be a micro-entrepreneur? Some businesses might require a capital of P5,000 or less. It might just be that it takes a small business to start your big business. With hard work and lots of referrals, your micro-enterprise may become the start of something big.

The most exciting part of micro-entrepreneurship -defined as the "the selling or sharing one's personal commodities or skills" - today is that more online platforms are available for anyone who is looking for job independence, is frustrated with the 9-to-5 grind, is looking to earn more money on the side, or is simply looking to gain more professional experience.