What to consider in Choosing a Franchise Brand

Some tips on getting the right franchise package for any aspiring entrepreneur. They are;

1. Strong Brand. A strong brand is essential in these times when people are, more often than not, inclined to head to a reliable restaurant brand that is known for the quality of its products, service, and value for money.
   
2. Good franchise support. If the store is a franchise, the franchisee must select a brand that has good franchise support-from planning and staffing, to marketing. A comprehensive support from the franchise brand will be very helpful in ensuring the success of your business, especially if you have just entered the market.
3. Profit Margin.  One

What is brand personality?

Brand personality is a set of human characteristics that are attributed to a brand name. It is something to 
which the consumer can relate and an effective brand will increase its brand equity by having a consistent set of traits.

The following are five main type of brand personalities and their respective traits:

1. Competence: Successful, accomplishment, influential, a leader
2. Sincerity: Genuine, kind, family-

Characteristics of a good franchisee

Know what you should be to become good franchisee;

1. Eagerness to learn. The franchise applicant must not simply have financial resource to acquire a franchise, but also the interest to learn the ins and outs of growing the business with franchisor.
2. Proper motivation. Put the prospective franchisee in the shoes of the customer, and see how he feels about the product and service.
   
3. Willingness to follow systems. Franchisees are expected to duplicate the winning business formula of their franchisors, so they must be willing to adopt what is already working.
4. Sufficient capitalization. Reputable franchisors fully disclose to their applicants how much they really need to spend, in order for franchisees to honestly and fully determine whether they are financially capable of starting and operating a franchise business.

What to look for in a Franchise brand

Here are some of the things that you should consider;

1. The demand for the product or service and its growth potentials. One way to gauge the
   
   demand for the product or service being offered is to talk to existing franchisers.
2. Competition. Check out the competition, and see if the company has a decisive edge over its rivals in terms of product quality and the ability to reach out to its target market.
3. Brand recognition. A respected brand usually has its loyal, captive market that guarantees good returns on investment if managed well.
4. Affordability. A franchise, although already highly successful, must remain affordable for a prospective franchise to pay for the costs of opening a new outlet, or a number outlets depending on the pertinent provisions of franchise agreement.
5. Experience and credibility. It is important that a franchisor has an established track record that

FOOD; Franchise Opportunities

Buko Republic
Coconut-based drinks
Contact Nos: (02) 661-4904: (02) 440-8077
Total franchise investment: P150K
Franchises: over 600 outlets

Chic-boy
Filipino food
chic-boy.com.ph
(02) 658-4564; (02) 658-3992
Total investment cost: P5M (minimum)
Total franchises/co.-owned: 153/4